Shark Tank: How Do You Roll?
Shark Tank, the popular reality TV show, has featured a wide array of innovative and unique business ideas over the years. One such idea that caught the attention of the sharks and viewers alike is “How Do You Roll?” – a sushi restaurant franchise that offers customizable sushi rolls to cater to individual tastes and preferences. Let’s delve into the story of this successful venture and explore some common questions that arise when discussing this exciting concept.
“How Do You Roll?” was founded in 2008 by brothers Yuen and Peter Yung, who were inspired by the idea of bringing customization to the world of sushi. The brothers aimed to break away from traditional sushi rolls and allow customers to create their own unique combinations. With this vision in mind, they opened their first restaurant in Austin, Texas.
The concept quickly gained popularity, attracting attention not only from sushi lovers but also from entrepreneurs seeking investment opportunities. In 2010, the founders appeared on Shark Tank, where they pitched their business idea to the panel of sharks, including Mark Cuban, Barbara Corcoran, and Robert Herjavec.
The sharks were intrigued by the customizable sushi concept and saw the potential for growth in the fast-casual dining market. Eventually, Mark Cuban and Barbara Corcoran invested $1 million in exchange for a 30% stake in the business, propelling “How Do You Roll?” to new heights.
So, how does the “How Do You Roll?” experience work? Customers start by choosing a base for their sushi roll, such as white or brown rice, soy paper, or seaweed. They then select a protein, including options like tuna, salmon, shrimp, or tofu. Next, they can add various vegetables, sauces, and toppings to create their desired flavor profile. The roll is then expertly prepared by the restaurant’s skilled chefs and served to the customer’s specifications.
Now, let’s dig into some common questions about “How Do You Roll?” and provide answers to satisfy your curiosity:
1. How many locations does “How Do You Roll?” have?
As of 2021, “How Do You Roll?” has expanded to multiple locations in Texas, California, Florida, and other states. They also offer franchising opportunities for entrepreneurs interested in opening their own sushi restaurant.
2. Are there vegetarian and vegan options available?
Absolutely! “How Do You Roll?” offers a wide range of vegetarian and vegan ingredients, allowing customers to create delicious plant-based sushi rolls that suit their dietary preferences.
3. Are the sushi rolls made fresh?
Yes, “How Do You Roll?” prioritizes freshness and quality. The rolls are made to order, ensuring that customers enjoy the best flavors and textures possible.
4. Can I order online or through a mobile app?
Yes, “How Do You Roll?” provides online ordering and a mobile app for convenient pickup or delivery services, making it easier than ever to enjoy their delicious sushi creations.
5. Is “How Do You Roll?” only a dine-in restaurant, or do they offer takeout options too?
In addition to dine-in services, “How Do You Roll?” offers takeout and delivery options for customers who prefer to enjoy their sushi at home or on the go.
6. Are there gluten-free options available?
Yes, “How Do You Roll?” offers gluten-free options, including gluten-free soy sauce and gluten-free bases like brown rice and soy paper.
7. Can I create my own sushi roll from scratch?
Absolutely! “How Do You Roll?” encourages customers to unleash their creativity and build their own sushi rolls using the extensive range of ingredients and toppings available.
8. Is “How Do You Roll?” suitable for families with children?
Yes, the customizable nature of “How Do You Roll?” makes it an excellent choice for families, as everyone can craft a roll that suits their tastes and dietary preferences.
9. Do they offer catering services for events and parties?
Yes, “How Do You Roll?” provides catering services, allowing customers to enjoy their sushi rolls at corporate events, parties, and other special occasions.
10. Can I find nutritional information for the sushi rolls?
Yes, “How Do You Roll?” provides nutritional information for their menu items on their website, ensuring customers can make informed choices based on their dietary needs.
11. Are there any plans for international expansion?
While “How Do You Roll?” currently operates primarily in the United States, there have been discussions about potential international expansion in the future. The founders aim to bring their unique concept to sushi lovers worldwide.
In conclusion, “How Do You Roll?” has revolutionized the sushi dining experience by offering customization, fresh ingredients, and a wide range of options. With its appearance on Shark Tank and the support of investors, this innovative franchise continues to roll its way to success, satisfying the cravings of sushi enthusiasts across the country. So, why not dive into the world of customizable sushi rolls and experience the delight of creating your own culinary masterpiece at “How Do You Roll?”